Create a Powerful and Practical PR Strategy for Your Small Business

Description

Small business owners may think they’re too small for a public relations plan, but businesses of all sizes can generate positive press. How can you create a manageable PR strategy while still running your business?

In this webinar, SCORE Mentor Jasmine Powers will teach you three easy-to-implement methods for getting into local and national papers, online sites, TV, radio and podcasts.

Participants will learn how to:

• Identify the right media influencer for your specific news
• Position yourself as an expert to add credibility to any news story
• Talk to media with confidence, and avoid the disaster of hitting the trash file
• Turn your media placement into a sales funnel that runs on autopilot
• Attract the attention of hard-to-reach audiences
• BONUS: What to do if you get BAD press

ABOUT THE PRESENTER(S)

Jasmine Powers

SCORE Mentor and Digital Marketing Consultant, Jasmine Powers Multimedia

Jasmine Powers is a digital marketing consultant at Jasmine Powers Multimedia where she supports nonprofits and ecommerce businesses with communications, web design and brand strategy. She also is a mentor with SCORE New Orleans Regional Chapter.